Google Trends And the New Navigation Menu

I've recently watched someone browse the web and I was surprised to see Google's welcome message that announces the new navigation interface. If you don't hide the message or click the grid icon, the message is displayed every time you use Google. Apparently, the person next to me used Google to search the web, but he wasn't curios to check Google's app launcher.

Since the new app launcher is hidden, it's likely that less people used it than the old black bar. Google Trends shows that the search volume for queries like [google docs], [google drive], [google news] or [google calendar] increased a lot in September, when the app launcher was released. If the links at the top of the page are missing, the search box saves the day.

Here's a Trends chart that shows the US search volume for [Google Calendar] in 2013 and 2012:

{ Thanks, Jérôme. }

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New Google Trends Interface

Google Trends has a new interface that changes how you add search terms and how you compare search volumes. There's still a search box at the top of the page, but its role has been deemphasized. The old interface placed search terms in the left sidebar, while the new UI shows some big building blocks above the chart. Filters have also been moved to the top of the page.

The "Top Charts" page now includes trending charts, not just lists of the most searched topics. There charts for actors, animals, authors, books, cars, chemical elements, cities, colleges and universities, countries, drinks, games, medications, movies, people, scientists, software technologies, space objects, sports teams, TV shows, and more.

The "Hot Searches" section has a calendar view that shows the hottest topics from the past 30 days. It looks nice. "Click the new calendar icon at the top of the Hot Searches page for any of our thirteen supported countries. Hover on a topic for some quick information and a link to see more search trends from the day," informs Google.

{ via Inside Search }

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A Google Trends Annoyance

It's sometimes helpful to read some instructions, especially when you use advanced features. What happens when you can't dismiss these instructions and you have to see them every time you use a service?

Google Trends shows an annoying box every time you click the search box: "Explore Trends. Separate terms by commas to compare. Some examples: [GMC, BMW, Honda], [Swine Flu], [Madonna, Adele]."

Google Trends used to display this information on the homepage, but now the homepage shows a list of hot searches.

Here's the old Google Trends homepage:

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Google Trends Charts

Google Trends has a new section that shows monthly popularity charts for topics like scientists, cars, movies, songs, people, animals, chemical elements and more. Charts are limited to the US for now and they show the most popular things, not the "movers and shakers". Google uses the Knowledge Graph to restrict the charts to real-world things and "measures interest in a broader topic, so it might also count different searches with the same meaning".

"Top Charts are lists of real-world people, places and things ranked by search interest. They show information similar to our Year-End Zeitgeist, but updated monthly and going back to 2004. To check them out, go to Google Trends and click 'Top Charts' on the left-hand side," informs Google.

Google Trends shows information from Wikipedia, links to Google+ or other top search results, the number of months in chart and the previous month's rank.

Google also added a Metro-inspired page that lets you visualize hot searches in full screen. Mouse over the top-left icon to show multiple searches at the same time and click the country name at the bottom of the page to switch to a different country.

{ via Google Blog }

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YouTube Search Trends

You can now restrict Google Trends results to YouTube. Just like web search, image search, news search and product search, YouTube is a great way to measure people's interest over time.

"Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. Now we've added YouTube search data going back to 2008, making it another great tool to look at video trends. Visit Google Trends and enter any search you'd like and then, on the left, choose 'limit to' for YouTube. You can slice by region or category as well," explains the YouTube Trends blog.

It's interesting to compare web search trends with YouTube trends. For example, [Galaxy] and [Android] are just as popular when it comes to web search, but [Galaxy] is a lot more popular than [Android] on YouTube.

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